New marketing thinking in a volatile period that businesses cannot ignore.
Professor Hermawan Kartajaya, along with Philip Kotler and colleagues introduced the concept of Entrepreneurial Marketing – Marketing with an entrepreneurial spirit, right at a time when the world is struggling through the Covid pandemic and unpredictable changes. It is a new type of marketing thinking, especially for small and medium-sized businesses, which need a flexibility, dynamism, risk-taking but towards a creative process, applying technology for the sake of humanity, because sustainable development.
This mindset will be presented by Professor Hermawan Kartajaya in a special and rare program jointly organized by CSMO and VinUniversity and partners Hung Viet Consulting, Markplus Institute on the morning of March 1, 2023 at VinUni University. – Gia Lam – Hanoi.
The program is suitable for who are business owners, CEOs; People who are starting up and especially those who do Marketing for small and medium businesses.
ABOUT PROFESSOR HERMAWAN KARTAJAYA:
He is the man who has written 10 books with Philip Kotler – the father of modern marketing; in which his latest book “Marketing 5.0” is widely recognized globally and has been translated into 22 languages around the world, receiving the award of Best Business Book by Soundview company in 2021. His marketing concepts can also be found in the textbook Global Marketing Management and Global Marketing Principles by Warren Keegan – world-renowned global marketing expert.
This event marks the first time that Professor Hermawan Kartajaya has spoken in Vietnam and in the CSMO program. Surely this is a rare opportunity for us to meet and hear directly from the Professor about this new marketing thinking as well as interact with more than 800 business owners, CEOs, CMOs at the event.
PROGRAM INFORMATION:
?Time: 09:00 – 12:00, Wednesday, March 1, 2023
?Địa điểm: Vin university, Vinhomes Ocean Park, Gia Lam, Hanoi.
?Ticket price: 1.000.000đ
– Free: for CSMO Official Members.
– Early bird (only until February 20, 2023): 50% off, only 500,000 VND/ticket. (Return ticket price is 1,000,000 VND from 21/2/2023).
?Hotline: 0326 550 448
Apply Link: https://csmovietnam.com/entrepreneurial-marketing/
By: CSMO VIETNAM